Alliance Launches New Logo

The LGBTQ+ Real Estate Alliance sets out to craft a logo that bests describes The Alliance

Have you ever created a logo? Have you ever done it with a Steering Committee of more than 50 people? What about doing it with more type-A personalities than you could imagine?

If you haven’t…this blog is for you.

A couple of months ago, the LGBTQ+ Real Estate Alliance set out to craft a logo that described us. We went into the process figuring we wouldn’t deviate from being known as the “The Alliance.”

We looked at hundreds of logos within the LGBTQ community and real estate industry as we searched for innovation. It was an exhaustive exercise that led to the development of an seemingly endless number of potential choices. That was followed by tweaks to a smaller number (but still huge amount) of great possibilities.

But we finally got there!

Today, we unveiled the new logo and we wanted to explain some of the elements:

  • We featured the lowercase “alliance” as the centerpiece to showcase how approachable we want to be. We are a non-profit that must always have the proper governance and transparency in place as we advocate for our community and assist in business development for our members.
  • The colors in the arrow represent the full diversity of the LGBTQ community. Obviously, the days of the original rainbow are over. We want to be inclusive of all inn the community regardless of race, nationality, sexual orientation and gender identity. 
  • The arrow itself showcases our desire to move forward. While the LGBTQ community has taken immense strides over the years, we still have a long way to go.

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