Alliance Certified Ally™

The Alliance Certified Ally (ACA) Certification is the premier LGBTQ+ competency program for real estate professionals. Designed specifically for today's housing industry, this course equips REALTORS®, brokers, and industry professionals with the knowledge and practical tools needed to better serve LGBTQ+ consumers while strengthening their business and upholding fair housing principles.

Participants will gain a deeper understanding of LGBTQ+ identities and terminology, explore how unconscious bias can influence client interactions, and examine the unique housing challenges many LGBTQ+ buyers and sellers continue to face. Through real-world scenarios, current research, and practical strategies, attendees will learn how to create more welcoming client experiences, build trust with diverse consumers, and expand their sphere of influence in an authentic and meaningful way.

Whether you are looking to grow your business, strengthen your commitment to fair housing, or better support your family, friends, colleagues, and clients, the Alliance Certified Ally course provides actionable knowledge you can put into practice immediately.

Topics include:

• LGBTQ+ terminology and concepts
• Fair housing protections and discrimination in real estate
• Current research and homeownership trends affecting LGBTQ+ consumers
• Understanding unconscious bias and its impact on client service
• Best practices for creating an inclusive business and client experience
• Real-world scenarios and practical communication strategies
• Building trust and expanding your business through inclusive service

This course is also especially meaningful for the many real estate professionals who have LGBTQ+ family members or loved ones, providing valuable insight that connects their personal lives with their professional commitment to serving every client with respect, dignity, and professionalism.