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All Events The Alliance Washington DC Presents: Diversity Drives Deals & Profits – How an Inclusive Real Estate Business Wins
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The Alliance Washington DC Presents: Diversity Drives Deals & Profits – How an Inclusive Real Estate Business Wins

March 12 @ 11:30 am - 1:00 pm EDT
DCAR/GCAAR DC Office Free

💡 Want to attract more clients, build lifelong loyalty, and boost your bottom line? The key isn’t just great marketing—it’s inclusivity.

In today’s evolving market, LGBTQ+ homebuyers and sellers represent a $1.1 trillion opportunity, yet many real estate professionals unknowingly lose deals by failing to create a business that truly welcomes every client. Whether it’s missteps in paperwork, unconscious bias, or outdated industry norms, these small oversights can cost big money.

🔥 This session will teach you how to turn inclusivity into a competitive advantage. 🔥

Why You Need This Class:
✅ More Clients, More Deals: Learn how inclusivity expands your network and referrals.
✅ Avoid Common Mistakes: From pronouns to property titles—stop unintentionally turning clients away.
✅ Stay Legally Protected: Understand Fair Housing implications to avoid costly violations.
✅ Real Talk, Real Solutions: Actionable strategies to ensure all clients feel seen, respected, and eager to work with you.
✅ Market Differentiation: Stand out as the agent who “gets it” and is trusted by diverse communities.

What You’ll Walk Away With:
🔹 A game plan for making your real estate business truly inclusive.
🔹 Strategies to ensure LGBTQ+ buyers & sellers feel safe, respected, and eager to refer you.
🔹 Insights into the barriers LGBTQ+ clients face and how you can be their go-to expert.
🔹 A checklist of simple changes that will increase your credibility AND your commissions.

💰 Bottom Line: Diversity isn’t just good ethics—it’s great business. Learn how to attract more buyers, close more deals, and build a reputation as an agent who understands today’s evolving market.

🎟 Don’t miss this chance to future-proof your business and gain a competitive edge!

🚀 Sign up now—your next big referral could depend on it! 🏳️‍🌈🏡💼

 

FEATURED SPEAKERS:

Austin Auger, Peter Parente

Date:
March 12
Time:
11:30 am - 1:00 pm
Cost:
Free
DCAR/GCAAR DC Office
615 New Hampshire Ave NW
Washington, DC 20009 United States

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